Sony ericsson gaming phone
It features a slide-out panel containing the Sony gaming D-pad for in-game direction control on the left side, the four symbol-etched game control buttons on the right, and a set of circular touchpads in the middle, which act like analog joysticks for operating certain games. The controls were very responsive to the touch and their placement and functions seemed intuitive to me in the several games I played.
The combined effect of these things is actually pretty impressive. The games I played here showed clearly defined 3D dimension and bright, vivid colors. Messaging on Xperia Play. The user interface of the phone has the familiar Android feel, but Sony Ericsson has built some of the function areas, like the music player. I was impressed with the onscreen keyboard, and had no trouble banging out some error-free text.
The obvious answer is money. In any industry, branding is key. In the mobile industry, where the Xperia name means very little to consumers. In the gaming space, PlayStation is currently king.
Bringing the brand into the mobile space could be what Sony needs to reignite interest in its mobile products. Potentially ruling over a subsection of the smartphone market under the banner of the strongest gaming brand in the world sounds a lot better than floundering in the mainstream.
Like Nintendo, Sony has a wealth of intellectual properties in its back pocket for another push into the portable gaming space. It also has an entire division dedicated to mobile hardware development. There is no company out there in a stronger position to further blur the lines between mobile and traditional gaming platforms than Sony.
The billion dollar question, though, is how a PlayStation Phone would look and play in Would it be more like a handheld console that also functions as a basic phone, or a traditional Android phone with top-end specs, improved controller integration, and a library of PlayStation games? When you think Samsung, you think Galaxy.
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